Logo and A4 Tri-Fold Flyer design
I was approached by a member of the new NHS service LPICS. As this is a new service they requested a new logo to be used in the further for their letterheads, poster etc. They also asked for an A4 Trifold flyer to help inform services users, carers and probations officers of the service.
I wanted the logo to have a muddle look to it, this is to represent the confused mind of someone with mental health or learning difficulties, and also for a probation officer to understand their needs. But the more that to logo is looked at, the clearer it becomes, this reflects what the service does, it splits all the parts and helps it to become clear.
The flyer itself had to be clearly understood, but not clinical and look like all other NHS material. Colour and freshness were needed as this is what the service is about, adding a clear, fresh and full colour to someones state of mind.